The company established a learning architecture of technical communities, seminars and forums which were closely linked to the introduction of a new technical career path. The communities brought together the top experts in each field of expertise, acting as 'centers of innovation'. These communities formed the basis for developing and running seminars for up-and-coming engineers. The forums provided a basis for discussions and dialog between experts and management, reconciling market analyses and business strategies with the opportunities offered by technical innovation.
The engineers enthusiastically adopted and supported the learning and innovation architecture. The company's technical expertise had finally found a home. Following a pilot phase in the research & development department, the new approach was rolled out to the production department, too.